Reputation · Position · Risk · Commercial Value
Reputation &
Strategic Value Audit
Your reputation may be strong. That does not mean it is protecting your value. A confidential senior audit for football executives, coaches, owners and clubs facing a consequential decision, transition or growth moment.
Independent diagnosis · 3–4 weeks · Europe & GCC
Request an AuditThe Question
When the question is bigger than visibility.
Reputation becomes strategic when it begins to affect trust, authority, access, commercial value or the next decision. The Audit establishes what is real, what is at risk and what deserves attention next.
The Audit
Four questions. One strategic view.
01
Evidence
What is actually supported?
02
Perception
What can relevant stakeholders reasonably infer?
03
Risk
What can damage trust, authority, access or value?
04
Position & Value
What position is credible, and what does it mean strategically?
Built For
Decisions where reputation and value are already intertwined.
Senior Executives
Before a major role, mandate, board decision or repositioning.
Coaches
When performance history, exits and next-role positioning need one view.
Owners & Leadership
When institutional standing and stakeholder exposure require independent judgement.
Clubs
Before leadership change, commercial repricing or market entry.
You Receive
Three decision documents.
01
Executive Audit Report
Evidence, perception, positioning gap, stakeholders, material risks, opportunities and strategic decisions.
02
Risk / Opportunity Map
What to Protect Now, Build Now, Prepare and Monitor or Defer.
03
90-Day Priority Plan
Priorities, sequence, dependencies, decision gates and evidence of progress.
Initial strategic session · 60 min | Final decision session · 75 min
Process
From evidence to decision.
01
Align
Scope, context, markets and confidential intake.
02
Build
Independent research across reputation, position, stakeholders and risk.
03
Test
Targeted stakeholder checks where justified and authorised.
04
Decide
Audit Report, Risk / Opportunity Map and 90-Day Plan.
05
Close
75-minute decision session to agree priorities and next actions.
3–4 weeks from activation and receipt of required materials
Know what is real.
Know what is at risk.
Know what deserves the next 90 days.
Majlis does not manufacture problems to justify follow-on work. A clean result is a valid result.
Request an AuditConfidential senior review. Scope confirmed before activation.
REQUEST AN AUDIT
Tell us what is happening, why it matters now and what decision you are facing. Majlis will assess fit before any engagement is activated.
